Branding a Shopping Mall by Ms. N.A.Sujatha, Marketing Manager, Brookefields Mall on February 16, 2018

Branding a Shopping Mall by Ms. N.A.Sujatha, Marketing Manager, Brookefields Mall on February 16, 2018



As a part of the Brand Management course, a guest lecture on “Branding a Shopping Mall” was organized. The program was held on February 16, 2018 for II MBA students (Batch 2017-19) . Ms.N.A.Sujatha, Marketing Manager, Brookefields was invited as the resource person. Visual Merchandising and Retail Marketing is her area of expertise. The facilitator explained the significance of Branding through quoting live case studies in the field of FMCG and Retailing. The speaker explained various brand building activities executed in promoting Brookefields – Shopping Mall. The platform provided inputs on how to leverage various national and local festivals in building a brand identity for a shopping mall. 45 students of batch 2017 – 2019 benefited from this program. The overall program was coordinated by M. Lahari Sri (I MBA) under the guidance of Ms. Latha.A, Assistant Professor, Centre of Marketing

Branding a Shopping Mall by Ms. N.A.Sujatha, Marketing Manager, Brookefields Mall on February 16, 2018

Branding a Shopping Mall by Ms. N.A.Sujatha, Marketing Manager, Brookefields Mall on February 16, 2018

Branding a Shopping Mall by Ms. N.A.Sujatha, Marketing Manager, Brookefields Mall on February 16, 2018

Web Design MymensinghPremium WordPress ThemesWeb Development

dfddfdf

kctc

yrttyreetewrt

13-12-2014

KCTBS Students Win B-Plan Competition at MICA AhmedabadKCTBS Students Win B-Plan Competition at MICA Ahmedabad

kctc

afdadfdsfadsfdsfdsf