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Jan2023
K Shyam Sundar (21MBA141) participated in Workshop on Lean Six Sigma for Engineers & managers for continuous improvement on 11th Jan 2023 at PSG Institute of Management.
January 30, 2023developer kctbs

30

Jan2023
Dr B.Poongodi, Assistant Professor (II), KCT Business School jointly with Dr G.Ramakrishnan, Prof. & Head, Fashion Technology, KCT successfully completed the Virtual Evaluations of Handloom start-up Grand Challenge on 22 December 2022 through online mode organized by start-up India. The duo jointly presented the start-up Idea titled "Technology Upgradation in Handlooms for Improving the livelihood of Weavers" and answered the queries of the panelists. The call for participation came in August 2022 and was one among 6 teams in India short-listed for the second round.
January 30, 2023developer kctbs

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Jan2023
Dr B.Poongodi from KCT Business School has been nominated as Task Force Head - Assessment & Evaluation for the New Regulations '23 for the Undergraduate Programme of KCT. As part of the framework-building process for Regulations '23, Dr B.Poongodi along with Dr K.Kumaravel, Assistant Professor (III), Dept of BioTechnology and Dr Dhivya J, Assistant Professor, Dept of Mathematics visited benchmark institutes of national repute in December 2022. The team visited Indian Institute of Technology, Indian Agricultural Research Institute, Jawaharlal Nehru University, Indian Institute of Foreign Trade, Delhi and Indian Institute of Management, Lucknow - Noida Campus. The team met the ... Read More
January 30, 2023developer kctbs

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Jan2023
Dr Deepa Manickam, Assistant Professor – HR Dr Deepa Manickam was the Chief Guest for the Annual day function at BOON MY FIRST SCHOOL, Erode on 24th of December 2022. She gave a speech on Child Development and spoke about Kumaraguru College of Technology's NAAC Highest Grade and highlighted the importance of Education for all.  Dr Poongodi B,  Assistant Professor –Marketing Dr.Poongodi B, Assistant Professor - Marketing, KCT Business School facilitated a session on "Sales Etiquettes" for the sales and service engineers at Carex Services, Coimbatore. Carex Services is the authorized Channel Partner of GE Health Care and operates in 17 districts of Tamil Nādu, dealing ... Read More
January 30, 2023developer kctbs

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Jan2023
Dr Shripria V, Dr Srividya V and Theertha presented a paper titled “A study on the Sustainable HR approach and the employees’ perception of Green HRM and organizational performance" at the International conference on contemporary research in management 2023 at PSG IM on Jan 11-12, 2023. The paper will be published in Scopus-indexed Journal. Dr Mary Cherian, Dr Thamarai selvi P, presented a paper titled “A study on Management Automation task based on implementation of open ERP with reference to selected Engineering industries" at the International conference on advancements in Automation, Robotics & Sensing(ICAARS Dec.2023) at PSG Tech on Dec 9-10, 2023. The ... Read More
January 30, 2023developer kctbs

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Jan2023
Ministry of Education, AICTE, Indian Knowledge System has approved the research proposal titled "Development and Application of natural dyes for reviving handloom and improving human wellness" submitted by Dr G.Ramakrishnan, Professor - Fashion Technology, Dr B.Poongodi, Assistant Professor - Marketing and Dr R.Priyadharsini, HoD & Associate Professor - Fashion Technology. The project was approved after a three-stage rigorous review by a distinguished panel.  A grant of Rs.13,20,000 was sanctioned and an amount of Rs 8,60,000/ was received on 20 January 2023 as the first instalment. Dr B.Poongodi of KCT.BS is the Co-Principal Investigator of this project and will have a ... Read More
January 30, 2023developer kctbs

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Jan2023
A Research Forum on ‘Microfinance and Poverty Alleviation: Is it a myth?’ was organised from 3.30 to 4.50 PM on Friday, Jan 27, 2023, for second-year MBA students. Dr Senthil Kumar T, Associate Professor and Programme Head of Postgraduate Programmes, School of Accounting and Finance, Asia Pacific University of Technology and Innovation, Malaysia, explained the theoretical foundation related to the concept of microfinance and the empirical research studies done so far. Describing the objectives of his recent research, he said that it was primarily focused on measuring the impact of microfinance on borrowers’ poverty in the countries of Malaysia and Bangladesh. Dr ... Read More
January 30, 2023developer kctbs

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Jan2023
Dr D.Saravanan, Principal, Dr R.Priyadharshini, HoD Fashion Technology, Dr Pavendhan A, Associate Dean-Textiles, Dr G.Ramakrishnan, Professor-Fashion Technology and Dr B.Poongodi, Assistant Professor, KCT Business School had an interaction with Mr B.B.Paul, Former Director, Ministry of Textiles and Mr Sankar A P, Sourcing - Taniera, Titan Company Limited on 5th January 2023, for the possible collaborations. The industry team discussed the low-weight modified Jacquard, new product development and tie-up with handloom weavers for KoraSilk and Coimbatore Cotton Sarees. The Centre for Weavers, Kumaraguru Institutions has expressed its support to tie-up with the skilled handloom artisans from Pollachi cluster. The CW has expressed its ... Read More
January 30, 2023developer kctbs

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Jan2023
A four-member team comprising Dr Poongodi, Dr Mohanamani, Assistant Professors, Mr Venkatesharan S (I MBA) of KCT Business School and Dr M.Balaji, Associate Professor, Department of Mechanical Engineering, KCT visited KKP Spinning Mills, Namakkal on 06 January 2023. The general manager and Factory head received the team and gave a briefing on the firm's inception, growth, product line, competition and future space in the industry. Subsequently, the team was taken to the factory by the factory head and unit heads who explained the entire process at the facility live. Starting from receipt of inventory as bales of cotton to Quality ... Read More
January 30, 2023developer kctbs

30

Jan2023
As a part of our marketing management course a guest lecture on branding with special reference to ‘Luxury Branding’ was organized for our KCT BS and Project Management students at Seminar Hall D, on 30th December 2022. Mr Aravind Manokaran, Marketing Manager, AUDI Chennai was the guest. The guest addressed our students on the expectations in the field of marketing and what corporates look for. There was a value addition done on the following aspects. About Luxury marketing- an eye opener5 Ws- Defining luxury with 5 WsBranding in the Automobile sectorThinking beyond LuxuryTesting Concepts in Market He shared his views on new ... Read More
January 30, 2023developer kctbs
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