A guest lecture on Applications of Conjoint Analysis and Sentimental Analytics was conducted on June 7, 2021 as a partial fulfilment of the course Product and Services Management. Dr. B. Nataraj, Faculty – Thiagarajar School of Management hoisted the session. The two-hour session covered the various usages and applications of conjoint analysis on product planning and designing aspects. Students were also put into a “Hands On” experience of using R language for executing Conjoint Analysis and Sentimental Analysis. About 36 students of Batch 2020-22 benefitted from the program. The program was organized by Dr. V.Kaarthiekheyan, Associate Professor, Marketing.