Mr. Noelraj J, Team Leader- Marketing, Trident Pneumatics Pvt Ltd, Coimbatore facilitated a guest lecture on Application of Industrial Marketing Mix Specific to Trident Pneumatics on October26, 2018 A total of 36 core marketing and 25 Project Management students attended the guest lecture. The guest lecture generated a huge interest in sales activities and sales person professionalism among the students. The speaker taught about the different sales practices, sales channels and how industrial products are sold in the market through the channels present in the industrial sectors. The event gave an opportunity to all the students to express themselves and it tested the critical thinking ability of all the participants. The event was coordinated by Prasanna Gopal V (17MBA099) under the guidance of Dr. P. Nalini – Assistant Professor, Center for Marketing.