Prof G K Suresh facilitated a guest lecture on topic titled ” Application of Analytics at ITC ” for the Business Intelligence students of KCT. BS on February 20, 2018. 82 participants attended the guest lecture. Students found the guest lecture very useful. They were especially amazed how the optimization of pricing of Ashirwaad atta was done using Analytics. The guest lecture was coordinated by students Mohan ,Madhubala and Monisha , I MBA and Anshul Saxena, Assistant Professor, Centre of Analytics.