Alumni Talk on Google Analytics by Ms. Pavithra Murugarajan, Co-founder at Nigazhvu   on October   25, 2021

As a part of Digital Marketing course an online alumni talk session on “Google Analytics” was organized on October 25, 2021. Ms. Pavithra Murugarajan, Alumni Batch 2016-18, Co-founder at Nigazhvu facilitated the lecture. The speaker is an expert in SEO and paid advertisements in LinkedIn, Facebook and Instagram. She has worked in Inbound and Outbound marketing for B2B.  

The forum provided insights on Google Analytics importance and applications in Digital Marketing. This session helped the students to understand the application of Google Analytics in understanding the performance of webpage, campaigns, and consumer behaviour. The demonstration of Google Analytics overviewed the contents like, Audience, Acquisition, Content drilldown, real time overview of the page and demographics. Around 71 students of batch 2020 – 2022 attended the guest lecture. This alumni talk was coordinated by Dr. Latha A, Assistant Professor- Marketing