Centre of Marketing
Centre of Marketing
Objectives of the centre
At the center for marketing we strive to build capabilities of students to decipher the mysteries of consumer behavior, explore the interaction between sales and marketing, unlock the secrets of branding & advertising, and unravel the complexities of logistics & distribution.
Faculty
- Dr. Mary Cherian, Professor
- Dr.V.Kaarthiekheyan, Associate Professor
- Dr. B.Poongodi, Assistant Professor
- Ms.A.Latha, Assistant Professor
- Dr.P.Nalini, Assistant Professor
Courses offered
- Consumer Behaviour
- Services Marketing
- Market Intelligence and Research
- Brand management
- Retail Management
- International marketing management
- Advertising and promotion management
- Logistics and Distribution management
- Marketing Channel management
- Customer Relationship management
Partners/ Associations
- CII – Institute of Logistics: www.ciilogistics.com/
Details of Additional Certifications/ Training
- Certification program in International Logistics
- Certification program in Digital Marketing
Research Focus
- Social Media Marketing
- Lean management
- Rural Marketing
- Agricultural marketing
- Consumer Behaviour
- Service quality
- Market research
- Technology
- Pedagogy
- Teaching and learning processes