A.Latha
Assistant Professor-Marketing
9994053101
lathakamalesh@kctbs.ac.in
Background:
She is presently working as Assistant professor, Centre of Marketing in KCT business school. She has 12 year s of Experience in academics & she also worked in service sector for 2 years. She is currently pursuing doctorate in the area of Consumer behavior in online learning. she facilitate subjects in the area of Marketing domain and quantitative papers including Decision models for Management using TORA software, Research Methods using SPSS, and Business statistics using the applications of Excel.
Recently she has co authored & published a book titled “Business statistics using Excel” , Trinity Press – An Imprint of Lakshmi Publications P ltd. She has also facilitated a workshop on marketing analytics for the faculty and research scholars.
Presently she is involved in conducting a Marketing research consultancy project titled “Brand association of Retail store for wedding purchase” for Chennai silks Coimbatore.
