Centre of Marketing

 

Centre of Marketing

Objectives of the centre

At the center for marketing we strive to build capabilities of students to decipher the mysteries of consumer behavior, explore the interaction between sales and marketing, unlock the secrets of branding & advertising, and unravel the complexities of logistics & distribution.

Faculty

Courses offered

  1. Consumer Behaviour
  2. Services Marketing
  3. Market Intelligence and Research
  4. Brand management
  5. Retail Management
  6. International marketing management
  7. Advertising and promotion management
  8. Logistics and Distribution management
  9. Marketing Channel management
  10. Customer Relationship management

Partners/ Associations

Details of Additional Certifications/ Training

  • Certification program in International Logistics
  • Certification program in Digital Marketing

Research Focus

  • Social Media Marketing
  • Lean management
  • Rural Marketing
  • Agricultural marketing
  • Consumer Behaviour
  • Service quality
  • Market research
  • Technology
  • Pedagogy
  • Teaching and learning processes
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Centre of Marketing

Centre of Marketing

Centre of Marketing

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13-12-2014

KCTBS Students Win B-Plan Competition at MICA AhmedabadKCTBS Students Win B-Plan Competition at MICA Ahmedabad

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