As a part of IMC [Integrated Marketing Communications] course a guest lecture on Creating Effective Advertisements for TV and Digital Media was organized for II MBA students (Batch 2017-19) on September 27, 2018. Ms.Roshini Chandran, Director and Producer, Advertising Film making was invited as the resource person. She has directed over 100+ advertising films and worked with many national brands. The forum provided inputs on the process involved in developing ad films more specifically developing creative scripts, deciding on cast, costumes, venue of the shoot and so on. The facilitator quoted numerous examples and played live ad films which she has directed over the years. ITC – Bingo, Aashirvaad, RMKV – Wedding Silks, Gold Winner, Bharat Matrimony services, Meera Tulsi , are the few ads played to demonstrate the creative process involved in developing an effective advertisement. 55 students benefitted through this program. The guest lecture was coordinated by Latha A, Assistant Professor, Centre of Marketing.