RESEARCH & PUBLISHING

RESEARCH & PUBLISHING

Faculty Paper Publication
Dr ,. B ,Poongodi,. & Renuka, K,.(2018). A Comparative Study on Online & Offline Apparel Shopping. KVM Journal of Management, Vol;4, Issue ;1, 2018,pp:63-65; ISSN 2395-2156.

Faculty Paper Presentation
Dr. B.Poongodi, Pravin, K, Alumnus- KCT.BS, Batch 2015-2017 and Venkataraman RaghuRaman, Senior Faculty, Ibra College of Technology, Sultanate of Oman presented a paper titled, ” Experiments with Email Campaign in Lead Generation” in the Academy of Global Business Advancement’s 14th World Congress organized jointly with Moi University, Eldoret, November 23-25, 2017. Dr.Prof. Venkataraman Raghuraman presented the paper on behalf of the research team.

Dr. B.Poongodi, and Mr.Navaneetha Krishnan P, Alumnus- KCT.BS, Batch 2015-2017 presented a paper titled, ” A Study of Buying Behavior on Security Surveillance System” in the International conference ATHENAEUM 2018 organised by Bharathidasan Institute of Management at Indian Institute of Technology, Chennai on 9-10 February, 2018. Deepa M and Parthiban.S presented a paper titled “Designing Recruitment and Selection Process Using 4S Method” in a National Seminar on “ Data Science & Analytics” held on April 18, 2018.

Dr. Nalini, P and Gauthami. S. presented a paper titled “Study On Customer Perception And Measuring The Brand Equity Of The Indian Overseas Bank” in the national seminar on ” Data science and analytics” held in Sri Ramakrishna Engineering College. The award for best paper was received, along with a cash price of Rs. 1000

Student Paper Presentation
1. Parthiban.S presented a paper titled “ Designing Recruitment and Selection Process Using 4S Method” in a National Seminar on “ Data Science & Analytics” held on April 18, 2018 under the guidance of Deepa M , Assistant Professor, Centre of HR

2. Gauthami. S presented a paper titled “Study On Customer Perception And Measuring The Brand Equity Of The Indian Overseas Bank” in the national seminar on ” Data science and analytics” held in Sri Ramakrishna Engineering College under the guidance of Dr. Nalini P , Assistant Professor, Centre of Marketing. The award for best paper was received, along with a cash price of Rs. 1000.

3. Singaram S & Annamalai RM presented a paper titled “ Consumer Attitude towards Purchasing Reebko Products from Instore to Online” in the National Conference on Digital India: Challenges & Opportuniites organized by KV Institute of management and Information Studies on April 6, 2018, under the guidance of Dr. Nalini P , Assistant Professor, Centre of Marketing.

4. Renuka R, Rakciya P & Poornima N presented a paper titled “Customer Satisfaction on Physical and Online Food Services “” in the National Conference on Digital India: Challenges & Opportuniites organized by KV Institute of management and Information Studies on April 6, 2018, under the guidance of Dr. Poongodi B , Assistant Professor, Centre of Marketing.

Reviewer in Journal
Dr.P.Mohanamani, Assistant Professor, Centre of Finance is the reviewer in European Journal of Government and Economics (ISSN:2254-7088) a Scopus indexed journal and reviewed an article titled Dynamic Nexus between Macroeconomic fundamentals and stock prices in Nigeria.

RESEARCH & PUBLISHING

RESEARCH & PUBLISHING

RESEARCH & PUBLISHING

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