A two day workshop on Business Consulting using Market Research was organized by the Center of Marketing on April 11-12, 2018. Faculty members, marketing consultants and aspiring consultants from different parts of Tamil Nadu and Kerala participated. Participating organization/institutes include PSG College of Arts and Science, Tamil Nadu Agricultural University, Anna University, SNS College of Technology, Dr.SNS Rajalakshmi Arts and Science College, TIPS Global Institute, Sankara Institute of Management Studies, KSR College of Arts and Science and JPR Consultants. The workshop engaged the participants through lecture mode, case discussion, focus group discussion and role plays. Various teams formed worked on the real time case examples and had a hands-on practice preparing consultancy proposal and presentations.
Prof.G.K.Suresh, Dr.V.Kaarthikheyaan, Dr.S.Jaisankar, Dr.P.Nalini, Ms. A.Latha, Dr. B.Poongodi from KCT Business School and Dr. Mary Metilda, Director, SREC Business School facilitated the sessions related to marketing consultancy, preparing proposal and presentations on these two days. The workshop came to an end with participants reflecting their thoughts on their learnings and experiences on these two days in the valediction in the presence of Dr.Vijila Kennedy, Director, and KCT Business School. Dr.P.Nalini and Dr.B.Poongodi , Faculty Members, Center of Marketing, coordinated the event with the support of the student coordinators, Mr.Ramakrishnan and Mr.Praveen Kumar.