Multivariate Analysis for Business Research Using SPSS by Dr.S. Murugappan –Professor in Bannari Amman Institute of Technology and Dr. J. Anitha- Research Consultant on March 10, 2018

Multivariate Analysis for Business Research Using SPSS by Dr.S. Murugappan –Professor in Bannari Amman Institute of Technology and Dr. J. Anitha- Research Consultant on March 10, 2018



A workshop for Research Methodology on Multivariate Analysis for Business Research using SPSS has been conducted on March 10, 2018 for I MBA students ( Batch 2017-19) The session was handled by Dr. S. Murugappan –Professor, Bannari Amman Institute of Technology and Dr. J. Anitha- Research Consultant. The workshop covered the overview of Multivariate analysis using SPSS and about how to apply Cluster and Discriminant Analysis for segmenting and classifying customers. Discriminant analysis session was handled by Dr. J. Anitha. She explains about how to apply discriminant analysis in research. Dr.J Anitha explained how to find which independent variables with high discriminating power can be identified for the dependent variable with an example using SPSS Software. In another parallel session Dr.S.Murugappan explained how to use cluster analysis in business research. He did it with an example using SPSS. It was about how to find which respondents comes under which cluster. There was a hand on practice for the students on the topics (multivariate analysis) The workshop was very useful for the students to know about multivariate analysis and how to apply those analysis in their research works also). Dr.B.Poongodi, Dr.Mohanamani P ,and Dr.A.Senthilkumar , Research methodology faculty organized the workshop.

Multivariate Analysis for Business Research Using SPSS by Dr.S. Murugappan –Professor in Bannari Amman Institute of Technology and Dr. J. Anitha- Research Consultant on March 10, 2018

Multivariate Analysis for Business Research Using SPSS by Dr.S. Murugappan –Professor in Bannari Amman Institute of Technology and Dr. J. Anitha- Research Consultant on March 10, 2018

Multivariate Analysis for Business Research Using SPSS by Dr.S. Murugappan –Professor in Bannari Amman Institute of Technology and Dr. J. Anitha- Research Consultant on March 10, 2018

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