One Day Workshop on Neuro Marketing on March 10, 2018

One Day Workshop on Neuro Marketing on March 10, 2018



A one day workshop on “The Science of Neuro Marketing” was conducted on March 10, 2018 by Center of Marketing . The major objective of the session was to present futuristic marketing scenarios aspects aided by neuro sciences and its applications. The scope of the workshop was to unveil the neuro science applications on product branding, advertising and sales promotion, packaging and retail store layout designs. The sessions were facilitated by marketing research associates from Neilson, Neuron Inc and Kanthar Millward Brown. Fifty seven participants from industry and academia across India participated and deliberated upon the critical issues of Neuro marketing and its outcomes. The workshop was coordinated by Ms. A.Latha, Assistant Professor and Dr. V.Kaarthiekheyan Associate Professor, Center of Marketing.

One Day Workshop on Neuro Marketing on March 10, 2018

One Day Workshop on Neuro Marketing on March 10, 2018

One Day Workshop on Neuro Marketing on March 10, 2018

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