RESEARCH & PUBLISHING

RESEARCH & PUBLISHING

Reviewer in Journal
Dr.S.Sangeetha, Assistant Professor (SRG) School of Finance, is appointed as reviewer for 2 journals.
• Global Journal of Management and Business (GJMB)
• International Journal of Banking and Financial Law (IJBFL)

Funded Research Proposal
Dr. Nalini P, Assistant Professor, School of Marketing has submitted a project proposal titled “ An Empirical Investigation of Problems and Prospects of Textile Merchants to Invest in Texvalley(Special Textile Zone) for their Business Growth and Development for the ICSSR Major Research, for the sum of Rs. 5, 16, 000-/ on September 7, 2017

Faculty Paper Publication
Dr,. Kannan, V,. (2017). A Study on Application of Lean Six Sigma Techniques to Reduce Manufacturing Cycle Time for an Industrial Ceramic Manufacturing Unit’. Journal of Contemporary Research in Management – Volume 12; No.2 – June 2017 – pp 23 – 43 with ISSN number 0973- 9785
Dr,.Nalini, P,. & Subhashree, S,. (2017). Understanding the Preference and Course Experience of Online Management Courses among Gen Y Students. Journal of Contemporary Research in Management. Vol. 12;No. 1;pp 15-22; Jan-March 2017;ISSN:0973-9785

Faculty Paper Presentation
Dr. Jaisankar S presented a paper on Evaluation of Supply Chain Performance for Packaged Dairy Products. I –Step- International Conference on Science, Technology & Engineering Promotion organized by Kumaraguru College of Technology on August 18-19, 2017
Dr. Kannan V presented a paper on A Study of Optimization of Master Health Check up Process at a Multi Specialty Hospital in Coimbatore. I –Step- International Conference on Science, Technology & Engineering Promotion organized by Kumaraguru College of Technology on August 18-19, 2017
Dr. Vinayagasundaram R presented a paper on An Analysis on Reducing the Process Time in Manufacturing Industries through SMED. I –Step- International Conference on Science, Technology & Engineering Promotion organized by Kumaraguru College of Technology on August 18-19, 2017

Faculty Case Presentation
Six faculty presented five cases at the Sixth National Conference on Case Studies, organized by Institute of Management Christ University & Centre for Case Research and Development in Christ University, Kengeri Campus, , Bangalore on September 21 & 22, 2017.
 Dr. Kirupa Priyadarsini presented the case titled General Motors-Halal Plant. This case won the first prize.
 Lakshmi Subbramani presented the case titled Cost Benefit Analysis on Recruitment and Selection
 Dr. Vinayagasundaram presented the case titled Optimization of Waiting Time for Outpatients at Ganga Hospital -Coimbatore”
 Dr. Jaisankar S presented the case titled Milky Mist-Managing the Cold Supply Chain
 Dr. Senthil Kumar A presented the case titled Economic Value Addition. This case won the second prize.
 Dr. Nalini P and Dr. Gokilavani R presented the case titled E-Marketplace and SME’s Business Operation-Will it Pay way for Operational Efficiency

Three faculty present cases at Sona Business Case Conference organized by Sona School of Management, Salem on 22 – 23, September, 2017. Dr.A.Sivakumar, Professor in Marketing from VIT Business School and Dr.Padma Srinivasan from Karnataka judged and gave suggestions.

 Dr. B.Poongodi presented a case on ” Store, Shopping and Sports” a case on Segmenting, Targeting, Positioning Decathlon, Coimbatore

 Ms. Deepa Manickam presented a case titled The Ice is Melting- Need for Strategic Decision
 Dr. Nedunchezhian VR presented a case titled Yield Management – with special reference Bucketing System in Indian Airlines

Student Case Presentation
Vidhula & Javeed (II MBA) presented the case titled General Motors-Halal Plant under the guidance of Dr. Kirupa Priyadarsini, Associate Professor, School of HR. This case won the first prize

Student Paper Presentation
• Arun Cholarajan M, Fazila I and Pavithra D(Batch 2016-18) presented a paper in the Inter B-School Paper Presentation contest entitiled “GST and its effects on Indian Economy” conducted by Guruvayurappan Institute of Management on September 20, 2017 under the guidance of Dr. Nedunchezhian VR, Professor and Centre Head School of Finance

• Arun Cholarajan M, Fazila I and Santhana, Suriya(Batch 2016-18) presented a paper titled “ The Analysis and Impact of Demonetization with reference to PayTM in the UGC Sponsored National Conference on Digital India –Power to Empower conducted by Avinashlingam University on September 22, 2017 under the guidance of Dr. Nedunchezhian VR, Professor and Centre Head School of Finance

RESEARCH & PUBLISHING

RESEARCH & PUBLISHING

RESEARCH & PUBLISHING

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