WORKSHOP ON MULTIVARIATE ANALYSIS
Guest Name: Dr. Rajendra Nargundkar, Professor – Marketing, Indian Institute of Mangement, Indore
Time: 02.00 pm – 05.00 pm
Date: April 10th, 2017
Venue: Seminar Hall – A
About the Speaker
Prof. Rajendra Nargundkar, a graduate from IIM- Bangalore and a Ph.D. from Clemson University, South Carolina USA is one of the names to reckon with in the Indian management arena. As peers readily testify him as an author, scholar and an academician. Of having a right mix of academics and work experience, he has four major well-acclaimed books to his credit; Marketing Research, Services Marketing and International Marketing, and Brand Management (co-authored with Bhagyalaksmi Venkatesh. All the books have been well received in the Indian market due to their simple and effective way of explaining these concepts with Indian case studies. Nevertheless, much of his works has been published in journals including the Academy of Management Journal, USA, and Journal of Global Marketing, USA. He has also authored a non-fiction book titled ‘My Experiments with Half Truths’, a breezy autobiographical take. Mr. Nargundkar currently works as Professor of Marketing IIM Indore and his current interest includes Social Media, Digital Marketing, Tourism, and Retailing. A man of many passions, he plays golf very seriously these days, loves watching movies, blogging, and listening to old Hindi music.
About the Talk
The case-based workshop will focus on,
1). Understanding Data and its characteristics
2). Instrument design and data survey
3). Application of Multivariate Techniques
About the Organisation
Established in 1996, IIM Indore is the sixth in the family of state-supported management schools. IIM Indore offers interdisciplinary learning and research in its academic programs by providing exposure to a format which integrates data, information, tools and techniques, perspectives and concepts, from various basic disciplines aimed at advancing fundamental understanding to solve real life problems. IIM Indore is one of the fastest growing institutions in India today. For IIM Indore, last few years of its growth have proved to be the most rewarding years in terms of international expansion, introduction of new programmes, infrastructure facilities, strengthening of manpower etc.