Speaker Name : Arunkumar A
Desigination : Director – BioAges Innovations P. Ltd., Coimbatore.
About the Speaker
Dr. Arunkumar A, the Director of Marketing and Business Development at Bio Ages Innovations Private Limited, Coimbatore started his career with Sakthi Soyas Ltd. Dr. Arunkumar received his Ph.D. in Biotechnology from Bharathiar University and did most of his research in Molecular Plant-Microbial interactions. He has contributed to more than 20 international research articles in journals and delivered more than 70 lectures in the domain of Biotechnology and Intellectual property Rights in reputed institutes including Bharathiar University, IIT-Chennai, and MSSRF, Chennai. He has been working closely with the farmers of Coimbatore and Erode District in developing strategies for crop development and protection with low and calculated inputs. He is a member Board of Studies Bharathiar university and several other educational Institutes and colleges. He served NGM College, Pollachi for 7 years of which 5 years he leads the PG Department of Biotechnology. In 2006, he teamed up with two other Ph.D. holders in incorporating a Limited Liability Company and named it BioAgeS innovations (p) Ltd. He is also a partner of iVyukthi Assisters in which he offers services on Intellectual Asset Creation and Management Systems and Technology Transfer, Monetization and Commercialisation. He is Passionate about conservation of Biodiversity and was a founding member of the Wild Wing Society. He is also an active proponent of Global warming and Action group for Green House Gas (GHG) mitigation. He has a strong network with entrepreneurs and his customers – the farmers and incorporates inputs from the market to develop new products.
About the Talk
New Product Development is a system of defined steps and tasks such as strategy, organization, concept generation, marketing plan creation, evaluation, and commercialization of a new product. It is a cycle by means of which an innovative firm routinely converts ideas into commercially viable goods or services. The creation of products with new or different characteristics that offer new or additional benefits to the customer. Product development may involve modification of an existing product or its presentation, or formulation of an entirely new product that satisfies a newly defined customer want or market niche. In business and engineering, new product development (NPD) is the complete process of bringing a new product to market. New product development is described in the literature as the transformation of a market opportunity into a product available for sale and it can be tangible (that is, something physical you can touch) or intangible (like a service, experience, or belief). A good understanding of customer needs and wants, the competitive environment and the nature of the market represent the top required factors for the success of a new product. Cost, time and quality are the main variables that drive the customer needs. Aimed at these three variables, companies develop continuous practices and strategies to better satisfy the customer requirements and increase their market share by a regular development of new products. There are many uncertainties and challenges throughout the process which companies must face. The use of best practices and the elimination of barriers to communication are the main concerns for the management of NPD process. This session will give the students of marketing management an exposure on industry practices on strategy, concept generation, marketing plan creation, evaluation and commercialization of a new product.
About the Company
Director of BioAgeS innovation (p) Ltd, A company involved in manufacturing and marketing of New generation natural molecules for Agricultural purpose. The company believes in judicial use of agricultural inputs will maximise farm productivity and reduce loss. Had conceptualised “Chemical Equivalent Dosage (CED)” which facilitates quantifying naturally occurring molecules that can be administered in equivalent doses substituting synthetic agro-chemicals. The company also believes that the prime actor to bring about change in agriculture is to remediate the soil or find an
alternative substrate for plant growth. Thus aligning with the “brown revolution before a second green revolution”
The company is also diversifying into readymade reagents for Diagnostics for Research and Development. It also is involved in development of for the same.